Empowerment marketing and the VW Beetle
In a previous post I talked about inadequacy marketing. This is marketing that reinforces our insecurity and tells us that if we just buy a certain product, we will feel …
Using film, video and writing to tell stories that educate and inspire
In a previous post I talked about inadequacy marketing. This is marketing that reinforces our insecurity and tells us that if we just buy a certain product, we will feel …
Marketers are letting us down by making us feel inadequate, says Jonah Sachs in Winning the Story Wars. Marketing has enormous power and reach. Each of us has received more …
Here is where storytelling gets interesting. It’s not just about writing an engaging plot. The bigger picture is about using myths. Myths play a powerful role to explain what’s going …
Here’s a quick test from “Winning the Story Wars” to see if you are using the power of stories in your marketing and communications. And here’s an example of one …
“I love to laugh,” sang Uncle Albert in “Mary Poppins.” Laughing made Albert lose his connection with solid ground and float up to ceiling height. Albert’s laughter was infectious. Eventually …
“Pay no attention to the man behind the curtain.” We all know this unforgettable line from “The Wizard of Oz.” Oz makes himself out to be godlike. But inevitably he …
The wolf in sheep’s clothing: that’s the essence of the sin of insincerity. Don’t try to be something that you’re not, said Jonah Sachs in “Winning the Story Wars.” Don’t …
We all know the story of the emperor’s new clothes. The emperor trusted experts who told him he had a fine new garment, even though he couldn’t quite see it …
We can’t tell great stories if we fall prey to the five deadly sins, said Jonah Sachs in “Winning the Story Wars.” This is the first of five posts about …
I just finished reading an intriguing book about storytelling, “Winning the Story Wars: Why those who tell—and live—the best stories will rule the future,” by Jonah Sachs. Sachs takes a …