Gimmickry: The fifth deadly sin of storytelling
“I love to laugh,” sang Uncle Albert in “Mary Poppins.” Laughing made Albert lose his connection with solid ground and float up to ceiling height. Albert’s laughter was infectious. Eventually …
Plant Amnesty: Make ‘em laugh to save the trees
Plant Amnesty does not use the nudge. The Seattle nonprofit group does not gently press people to change their behavior. The organization’s mission is “to end the senseless torture and …