Stories help people know what to do
Storytelling is one of my favorite topics. I often talk about stories as a way to get people to care about something. But that’s only part of what stories …
What’s wrong with your message? Make it more emotional
What’s more likely to get you to stop using pesticides on your lawn? Facts about possible impacts of pesticides on streams? Or the idea that you might harm your kids …
To make information stick, make it credible.
Why does some information stick and other information is quickly forgotten? One reason is that sticky information has more credibility. In Made to Stick, the Heath brothers offer some ideas …
Keep it simple–but not stupid
In my first professional job, I worked for an academic book publisher, Westview Press. My role was book promotion, trying to persuade libraries and professors to buy our books. Each …