Focus. Clarity. Insights.
Understanding your community and customers is key to effective communication. Frahm Comm Media’s services include focus groups, surveys, interviews, web research and other research methods that won’t break the bank.
Annette Frahm is a perceptive, experienced researcher who can help you find the insights you need to develop stories and strategies that work.
SELECTED PROJECTS
Gaining insights into shoreline landowners
The Snohomish-Camano ECO Net wanted to gain insights into Camano Island shoreline property owners and their perceptions and awareness about Puget Sound and the importance of healthy shorelines. They wanted to identify values, behaviors and beliefs that could be addressed in their outreach.
Annette Frahm worked with a team to develop goals and objectives for two focus groups. She developed a moderator guide, moderated the groups and wrote a follow-up report. Among the insights: People placed a high value on the natural beauty, water, beach, birds and wildlife of Camano Island. Many thought Puget Sound was clean and healthy. Neighborhood meetings featuring an expert who could answer questions could be a good outreach strategy. Client: Snohomish-Camano ECO Net (Education, Communication and Outreach Network).
“Really excellent report. I love how you have made it simple and to the point (and with all of the quotes as examples). Very easy to read!”
–Heather Trim, FutureWise
^TOP
Assessing barriers to sales of less-hazardous garden products
Retail hardware and home improvement stores sell a variety of hazardous garden products, such as pesticides. Annette Frahm conducted a series of informal interviews with staff at Home Depot, Lowe’s, Fred Meyer, Ace Hardware, manufacturers and others to assess barriers to selling less-hazardous gardening products and opportunities to make changes.
Her analysis found a complex retail market in garden chemicals. She assessed decision-making, product placement, product choices, vendor support, supply chain dynamics and customer barriers. She provided recommendations for possible actions to increase sales of environmentally friendly products. Client: Thurston County.
^TOP
Researching scientifically sound statements for educational campaign
The King County ECO-Net wanted a list of vetted statements related to King County and Puget Sound. These are concise statements about pollution, resources and impacts that are used to support the “Puget Sound Starts Here” campaign.
The FrahmComm team researched sources of facts using telephone calls, email and web research, analyzed the scientific data obtained and wrote concise statements that captured the findings in several categories:
- Pollution quantity, including yard chemicals, pet waste, toxic pollution, motor oil, household hazardous products, untreated sewage
- Impacts on rivers and streams, effects of climate change and ocean acidification
- Values, such as desired outcomes, impact of trees on stormwater runoff, cost-benefit of low-impact development and value of ecosystem services
All of the statements include sources for scientific data that supports them. They were used by ECO-Net partners, which include local governments and community organizations. Client: King County ECO-Net (Education, Communication and Outreach Network).
^TOP