Emotion: When we share, we care (Contagious, part 3)
I’m in the middle of a writing few posts about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas, and behaviors spread. Here is …
Triggers: top of mind, tip of tongue (Contagious, part 2)
In my last post, I talked about the first of six STEPPS to crafting contagious content: Social Currency. Here is #2. Triggers: Top of mind, tip of tongue Triggers are …
Celebrate National Punctuation Day
Today is National Punctuation Day. To celebrate the occasion, the editors of PR News came up with their top punctuation pet peeves. Here are their favorite gaffes to avoid. I picked …
A picture helps tell a story
If you want to connect with your community, words alone won’t do it. You need visuals too. As the smart folks at Sightline said in a recent blog, leaving out …
7 errors even good writers miss
Here’s a quick reminder from Ragan.com about common mistakes we often make when we’re writing quickly. It’s a fast read and a good reminder. I love the graphic too! …