Short and sweet
Every month I receive an email newsletter from speaking coach Candace BelAir. I always open it for two reasons: It contains a useful tip for public speaking or effective communication. …
Storytelling in PR
Here’s an interesting article from PR Insider about storytelling. According to the author Marilyn Fancher, “truly compelling stories always share two things: Emotional relevance and an understanding of the nature …
Get your malaria here: storytelling on the web
http://www.youtube.com/watch?v=QkOtNcqopDg In 2010 UNICEF did a guerrilla marketing campaign about dirty water. The project set up a vending machine on a crowded street in New York City. Here’s how it …
Emotion: When we share, we care (Contagious, part 3)
I’m in the middle of a writing few posts about Jonah Berger’s book Contagious: Why things catch on. Berger describes six reasons that products, ideas, and behaviors spread. Here is …
Triggers: top of mind, tip of tongue (Contagious, part 2)
In my last post, I talked about the first of six STEPPS to crafting contagious content: Social Currency. Here is #2. Triggers: Top of mind, tip of tongue Triggers are …
Celebrate National Punctuation Day
Today is National Punctuation Day. To celebrate the occasion, the editors of PR News came up with their top punctuation pet peeves. Here are their favorite gaffes to avoid. I picked …
A picture helps tell a story
If you want to connect with your community, words alone won’t do it. You need visuals too. As the smart folks at Sightline said in a recent blog, leaving out …
Engaging with your community online
Last week’s Go Green Seattle conference fired up my thinking about sustainability, climate change and making a difference. It was an energizing day of connections and conversations. Some of the questions …
Foot-in-the-door for the digital age
How do you get someone to make a large commitment? By asking them to make a smaller commitment first. For example, you might ask them to answer a survey, click …