Three great leads to engage your readers
Your lead needs to grab people by the collar or get them asking questions, said Ann Wylie at a recent workshop sponsored by PRSA Puget Sound. There are three good …
Ben the Bear: Ann Wylie and online storytelling
“The bear, known only as Attraction #2, lived in a cage the size of a child’s room.” That is one possible lead for a story about Ben the Bear, said …
My latest video: connecting people to CarbonWA
Here is my latest video, which I produced for the activist group Carbon Washington. CarbonWA is gathering signatures for an initiative. They would like the state to have a revenue-neutral …
A music video about dog poop?
I enjoyed presenting about storytelling at the 2014 ECO Net Summit. In the next few posts I’ll share insights from some of my co-presenters. If you haven’t seen the “Dog …
Palliative care video wins Videographer Award
The video on palliative care that I produced for UW Medicine has won a second national award: a Videographer Award of Distinction. Last week I found out that it won …
Palliative care video wins Clarion Award
The video I produced for UW Medicine about palliative care has won a national Clarion Award from the Association for Women in Communications. “Palliative care: helping patients improve quality of …
To make information stick, make it credible.
Why does some information stick and other information is quickly forgotten? One reason is that sticky information has more credibility. In Made to Stick, the Heath brothers offer some ideas …
New Ciscoe pruning videos; help City Fruit win $50,000!
Check out two new pruning videos I produced with zany Ciscoe Morris, Seattle gardening guru, for City Fruit. In “This Branch Must Go!” Ciscoe teaches Kristen Ramer Liang how to …
Santa Claus in an airline safety video?
Can you think of anything more boring than an airline safety announcement? When the flight attendant or video starts telling me how to fasten my seat belt, I quickly glance …
Keep it simple–but not stupid
In my first professional job, I worked for an academic book publisher, Westview Press. My role was book promotion, trying to persuade libraries and professors to buy our books. Each …