Translation is not your friend
“What does this mean?” asked Ha Na Park as she held up one finger in the air. Park was speaking last Monday at Social Marketing SPARKS 2014. If the question …
What’s wrong with your message? Make it more emotional
What’s more likely to get you to stop using pesticides on your lawn? Facts about possible impacts of pesticides on streams? Or the idea that you might harm your kids …
Cool resource to help think through ways to change behavior
The next time you’re planning a behavior change project, take a look at Artefact’s behavior change strategy cards. They can help you brainstorm new ideas. The set of 23 cards …
Eating cookies or socializing: Changing the habit loop
Why did he eat a cookie as a mid-afternoon break? Every day at about 3:30 Charles Duhigg would go to the cafeteria, buy a cookie and chat with his co-workers. …
The Super Bowl and supersize bowls
Americans are fat. More than two-thirds of adults in the U.S. are overweight or obese. Big portions are a big reason. Drinks, snacks and meals have all gotten bigger over …
We’re all sheep
The Wall Street Journal ran an article about how to get people to adopt green behaviors. The headline said, “It isn’t financial incentives. It isn’t more information. It’s guilt.” The …
Learning from the Big Dogs
Huck Finn is a puppy. Half golden Labrador retriever, half Labradoodle, he’s a bundle of loose-limbed, silky-eared energy. Huck has a group of fans (I confess to being one) who …
Michael Bublé and Candid Camera: How social proof works
Ed. note: In honor of my 10th anniversary in business, I am reposting some of the posts from my Sage Enviro blog to make it easier for people to find …
Lucky iron fish eliminates anemia
Imagine eliminating anemia in a Cambodian community through a simple fish made of iron, used in cooking pots. See the story in this gorgeous YouTube video. http://www.youtube.com/watch?v=G9eecKQenuo The fish story …