Changing behavior to spread innovations: “she was nice”
“Why do some innovations spread so swiftly and others so slowly?” asks Atul Gawande in The New Yorker. He begins by discussing the different paths in the 19th century of …
Want to be more creative, wiser and more productive? Take a walk.
Solvitur ambulando — “it is solved by walking.” begins a post by Arianna Huffington in last week’s Huff Post. We’re connected 24/7, Huffington continues, making it hard to tap into …
New palliative care video online
Yesterday UW Medicine posted a video I made for them on their Facebook page. The video, “Pallative care: Helping patients improve quality of life,” tells two stories: a patient’s widow …
A picture helps tell a story
If you want to connect with your community, words alone won’t do it. You need visuals too. As the smart folks at Sightline said in a recent blog, leaving out …
The seven basic stories, part 2
A few weeks ago I started a list of the seven basic stories. My examples came from Scott Abel at the Content Marketing Retreat. But you can recognize the classic …
7 errors even good writers miss
Here’s a quick reminder from Ragan.com about common mistakes we often make when we’re writing quickly. It’s a fast read and a good reminder. I love the graphic too! …
The seven basic stories, part 1
“What is a story?” asked Scott Abel at last week’s Content Marketing Retreat. “Stories are patterns, almost always about people and problems.” They usually involve a character and a predicament. …
Finding your place–with a great white shark
If you want to build your community, connect with the heart first, mind second. Here’s a video that does just that. Kimi Werner, a diver and spearfisher, shares her story …
Engaging with your community online
Last week’s Go Green Seattle conference fired up my thinking about sustainability, climate change and making a difference. It was an energizing day of connections and conversations. Some of the questions …
Foot-in-the-door for the digital age
How do you get someone to make a large commitment? By asking them to make a smaller commitment first. For example, you might ask them to answer a survey, click …