New Ciscoe pruning videos; help City Fruit win $50,000!
Check out two new pruning videos I produced with zany Ciscoe Morris, Seattle gardening guru, for City Fruit. In “This Branch Must Go!” Ciscoe teaches Kristen Ramer Liang how to …
A tiny bottle of arsenic
When Dave Galvin talks about why we need to manage hazardous waste from houses and small businesses, he sometimes holds up a tiny bottle of rat poison. It’s 100% arsenic. …
Telling the Alzheimer’s story
What will get people to care about an issue? A personal story is often an effective way. It connects with people’s emotions, and that is more likely to lead to …
Santa Claus in an airline safety video?
Can you think of anything more boring than an airline safety announcement? When the flight attendant or video starts telling me how to fasten my seat belt, I quickly glance …
Keep it simple–but not stupid
In my first professional job, I worked for an academic book publisher, Westview Press. My role was book promotion, trying to persuade libraries and professors to buy our books. Each …
How to make your ideas stick like duct tape
Duct tape is designed for a long-term bond. If you’re trying to change someone’s behavior, beliefs or opinions, wouldn’t you like your ideas to stick in the same way? I’m …
The power of emotion: Duracell honors the underdog
Derrick Coleman has been deaf since he was three years old. This year he went to the Super Bowl with the Seattle Seahawks–and helped win the game. Duracell’s inspiring 60-second …
Cool resource to help think through ways to change behavior
The next time you’re planning a behavior change project, take a look at Artefact’s behavior change strategy cards. They can help you brainstorm new ideas. The set of 23 cards …
Short and sweet
Every month I receive an email newsletter from speaking coach Candace BelAir. I always open it for two reasons: It contains a useful tip for public speaking or effective communication. …
Storytelling in PR
Here’s an interesting article from PR Insider about storytelling. According to the author Marilyn Fancher, “truly compelling stories always share two things: Emotional relevance and an understanding of the nature …