Why your brain loves good storytelling
Here’s a link to an interesting article in the Harvard Business Review. It says that character-driven stories turn on oxytocin, a brain chemical that enhances empathy. In order to activate …
Those who tell stories rule the world
“Those who tell stories rule the world” is the title of a TEDx talk by Shane Snow, a technology journalist and self-described geek. On the TEDx stage, Snow said he …
A music video about dog poop?
I enjoyed presenting about storytelling at the 2014 ECO Net Summit. In the next few posts I’ll share insights from some of my co-presenters. If you haven’t seen the “Dog …
The structure of a story
How do you begin creating a story? Start with plot structure, so you have a skeleton to hang your story on. There are three basic plot structures, according to Gabriel …
Here’s my own video story
I’ve written many blog posts about telling stories. Here’s one of my own personal stories. The UW Department of Communications wrote a story for its August newsletter about my …
Palliative care video wins Videographer Award
The video on palliative care that I produced for UW Medicine has won a second national award: a Videographer Award of Distinction. Last week I found out that it won …
Stories help people know what to do
Storytelling is one of my favorite topics. I often talk about stories as a way to get people to care about something. But that’s only part of what stories …
Palliative care video wins Clarion Award
The video I produced for UW Medicine about palliative care has won a national Clarion Award from the Association for Women in Communications. “Palliative care: helping patients improve quality of …
What’s wrong with your message? Make it more emotional
What’s more likely to get you to stop using pesticides on your lawn? Facts about possible impacts of pesticides on streams? Or the idea that you might harm your kids …
To make information stick, make it credible.
Why does some information stick and other information is quickly forgotten? One reason is that sticky information has more credibility. In Made to Stick, the Heath brothers offer some ideas …